No sooner had the European cups died down than the regular championships resumed. In the 12th round of the Russian championship, the Moscow army team will host Arsenal from Tula. The Tulyans have been uncomfortable rivals for CSKA in recent seasons. In the last 6 official meetings, equality was established with 3 wins and 3 losses for each team. The army team visited Austria 4 days ago, where they got a draw with the local Wolfsberg, while Arsenal played with the semi-main team in the cup meeting with Ivanovskiy Tekstilshchik.

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We offer to put saves on a rather rare market. CSKA defense is unlikely to play perfectly against the background of general fatigue. Perhaps there will be a rotation. Thus, Igor Akinfeev will have to work a lot on the ribbon. In addition, CSKA makes 3.67 saves on average, so this option looks interesting.

Serie A has a big match today. One of the traditional confrontations between Italy Milan and Roma. Milan has a phenomenal start in the new season, while it goes without losses in the championship and the Europa League. Roma slipped a little, but now it has gained momentum.

Here the bet will be on Milan offside. Firstly, Ibrahimovic alone goes offside on average 2 times per match, and secondly, according to statistics, Roma’s opponents have a lot of offside positions. 2 offside from Milan we will see with a high probability.

“1xStavka” – Brand of the Year Awards “RB” 2020

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Stadium: Tottenham Hotspur (London).
Judge: Kevin Friend.


Tottenham: Aurier (injury). Doubtful: Lo Celso (injury).
Burnley: Gudmundsson (injury). Doubtful: Wood, Barnes, Brady, Peters, Stevens (all injury).

Team form

The Europa League matches with Wolfsberg (4: 1 and 4: 0) in the Europa League have become an outlet for Tottenham after several setbacks in the championship. Before that, Spurs had won only one out of six Premier League matches. As one well-known journalist says, the sword of Damocles hovered over the head of Jose Mourinho.. Of course, 9th is no good for a recent Champions League finalist. But after the moral uplift after the success in European competitions, things should go well.

Moreover, the closest rival, Burnley, is not the most formidable, even if it does not lose during four Premier League matches. An important touch all rivals in them were below 12th place. Burgundy has a lot of injured people, and personal meetings with Londoners speak in favor of the opponent.

Outcome betting

So it makes perfect sense that Londoners favorites of the upcoming game. You can bet on Tottenham’s victory with the odds 1.58. Draw goes for 4.eighteen, and Burnley’s success is due to  6.80. Basically take the win for Mourinho’s guys the simplest let it succeed. But for us 1.58 little, so let’s dig further.

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Handicap betting

Handicap (-1) on the hosts (only!) Costs 1.98, which is extremely curious. Tottenham have had a handicap in 8 of their last 12 home games (-1.5). True, as for personal meetings with Burnley, here only in 2 cases out of 5 last. On the other hand, if we talk about the entire history of the confrontation in London, then Burgundy only once in 8 matches were able to take away a draw. So with a handicap (-1) we risk almost nothing.

Total bets

Here, not everything is clear. On the one hand, Spurs’ previous five matches were horsebacks, they were hammered in the Europa League, so I want to get the upper hand for 1.92. On the other hand, Burnley a grassroots team whose 6 out of 7 previous matches were grassroots. Plus, in personal meetings, total plays more only occasionally. But arguments for the bottom are for 1.98 also not enough.

But that’s about the classics 2.5 goals throughout the match. But you can delve into the statistics, which leads me to this idea. Tottenham are not very successful in the first half. However, like his rivals. Even in matches against Man City, Liverpool and Chelsea in the first 45 minutes, the teams scored no more than a goal in total. If we take the Premier League, then in the last time in the 1st half of the match with the participation of Spurs, more than a goal was scored in mid-January against Sheffield (2).

Face-to-face meetings also do not contradict this trend he played 7 of the last 8. TM (1.5) in the 1st half costs little, but you can try combining options.

Our rate

For me personally, two bets seem promising for this game. Tottenham win with handicap (-1). Londoners are in good spirits and motivated to fix things in the table. AND 1X + TM (1.5) in the 1st half. A bright trend for grassroots football in the first 45 minutes, plus the option according to which the favorite will not lose. Considering also the personnel losses of Burnley.

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Football Summer: WOT Predict Match Results And Get Rewards!

Football betting from Wargaming. On June 11, a grandiose football tournament starts, in which the best teams of Europe will compete. World of Tanks stays on the same wavelength with football fans around the world, so on June 10 we are launching a special game event called “Football Summer”! This year during the event, you can compete with your friends in separate rating rooms for the title of the master of accurate predictions. Join in, predict match winners and earn rewards for your soccer oracle talent! DATES: Football Summer 2021: June 10, 18:00 (MSK) – July 11, 22:00 (MSK). Collect friends in separate rating rooms! Football Summer Event Packs: More Rewards! All activities of the “Football Summer” will be held on a special website. Visit it regularly to find out the results of your predictions, compare them with the indicators of friends in the ratings and be aware of further events. The game client and the portal will be useful only for completing combat missions for obtaining tickets that give the right to make a prediction – more on this below. Visit the in-game event website for a prediction of the outcome of any match during the greatest football event of 2021.

The more accurate your predictions, the better the rewards you can get: Football-themed 2D Styles, Tank Premium Days, Personal Reserves and more. To receive each next reward, the required number of correct predictions will increase. The result can only be predicted before the start of the match. To predict any match, you need to spend a football ticket. By logging into the system after the start of the game event, you will immediately receive 10 tickets. This is enough for 10 predictions. You can also change your predictions any number of times before the start of the match. The cost of each forecast change is 1 ticket. Complete special daily combat missions to get more tickets. 2 football tickets on days with 4 matches. Here is the match schedule, which you can also find on the Football Summer in-game event website. It consists of three rounds, during which the group stage and playoffs will take place. A total of 51 matches are scheduled for the tournament. Study the schedule carefully and do not forget to make predictions on the outcome of matches with the participation of the teams for which you support! The game event consists of 10 levels.

The higher the level, the better the reward for passing it. It will be possible to pick up the awards on the website of the football summer event. The corresponding button will be located under the reward for each level. The main rewards, which will require 26 and 29 correct predictions, respectively, will be two long-awaited football styles. The results of the matches will be entered within an hour after the final whistle, but unforeseen delays are possible. 2D-style “Cross” (reuse style “Forward-2018”) – link. 2D-style “Hat-trick” (reuse of style “Goalkeeper-2018”) – link. After reaching level 10 and receiving all of the above awards for each subsequent successful forecast, you will receive one task for x5 experience for winning a battle for any vehicle in your Garage. Need more soccer tickets? You can get as many of them as you like on the Football Summer event site. The cost of one ticket is 35,000 silver. Unused tickets remaining after the end of the game event will be debited without any compensation. Collect friends in separate rating rooms! You can also make predictions with friends in separate rating rooms. There you will have the opportunity to compete with each other and determine who will be able to give the most correct predictions and take first place in the room rating.

The players with the best score in the room will receive a special “Football Expert” medal. The medal will be awarded to the winners of the rooms within a week after the end of the game event. To create a room, use the button “Create a room” on the site of the game event “Football Summer”. You can share the link to invite friends to your room. To get into the room, you need to get an invitation link, apply and wait for the room creator to accept you. Look for links among friends, clanmates or your favorite bloggers. You can be a creator or a member of no more than three rooms at a time. Each must have from 3 to 100 participants. To create or enter each new room, you will need 35,000 silver. The cost of entering the room will be debited only after the person who created it accepts you, and you confirm that you want to join. Once in the room, you will receive 1 free football ticket at the start of each group tour, as well as the playoffs. In total, by participating in all three rooms from the beginning of the game event, you can get 18 tickets.

Register on the official website 1win and get a promo code for a deposit. The room creator has 48 hours to accept or reject the invited player. The player cannot be expelled from the room after they have been accepted. You can create rooms or submit requests to join them only during the first six days of the game event: until June 16 02:59 (GMT). You cannot leave the room after the player has joined it – which is why we entered a re-confirmation. For a room to become operational, it must have at least three fully confirmed participants before June 16 02:59 (UTC). If your room does not meet this requirement, it will be automatically closed and the cost of creating and joining it will be refunded. Before the formation of the team – until there are three or more confirmed participants in it – the room can be removed by clicking on a special button. When you delete a room, the cost of creating and joining it will be refunded, and any pending requests will not be counted. Football Summer Event Packs: More Rewards! Want to get even more rewards? Take a look at the five special Football Summer Event Packs containing Gold, Credits, x5 XP Challenges, and the two impressive Football Styles we talked about above. Two of the five sets will contain two more highly anticipated soccer-themed styles (one in each set) to make your car stand out from the rest. 2D-style “Feint” (reuse of the style “Fan-2018”) – link. All kits in the premium store: link. Want to get all four event styles? Choose the fifth set, which contains a complete collection of styles, as well as an impressive amount of game value. Like the news? Then like her, and do not forget to leave your comment. D) don’t lose us.

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In March 2021, the current rivals have already met in a friendly match. Despite the friendly status of the match, the players then broke the rules 26 times. I suspect that the battle in the official battle will be more severe. Because of this assumption, the options for betting on goals, handicap and winner fade into the background.

My expectations are connected not only with the previous game of the teams, but also with the standings. The Chileans are seventh with five points, while the Bolivians have four points left and are one position below. The losing team in this meeting, most likely, will not be able to get to the World Cup, and therefore the motivation of both sides must be at the limit. I suggest betting on yellow cards.

Go to the official website of the bookmaker 1win and register right now in Ukraine and get a bonus on your first deposit.

For other sports betting, see the Predictions section.

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Artificial Intelligence (AI) along with machine learning and predictive analytics has become the way for intensive customer-centric data that can increase sales, generate leads, and enhance customer satisfaction.

Big data, as the name suggests has become a key driver for enterprises to enhance their sustainability in a competitive business world. Every day the data is multiplied to a bigger number. Hence more data is stored every day than ever before, the need for more efficient, effective, and precise processes has grown too. Having this huge data is useful for businesses to have predictive analytics. AI helps in segregating unstructured data; Predictive analytics is one such powerful process.

Predictive analytics is the process of using data mining, statistics, and modeling to make predictions. The software mines and analyses historical data patterns to predict future outcomes by extracting information from data sets.

Set of data that defines a range of parameters like the previous order history of a buyer, their interests, pages they view most, products that can benefit them, and products they might need along with their existing order the same as e-commerce sites do. It brings you insights and accelerates customer understanding.

According to Gartner Inc., predictive analytics describes any approach to data mining with four attributes:

1.         Emphasis on prediction

2.         The rapid analysis measured in hours or days

3.         An emphasis on the business relevance of the resulting insights

4.         A focus on ease of use, thus making the tools accessible to business users.

How Does AI &Predictive Analytics work?

When Predictive analytics is paired with computational power, helps businesses to identify their potential customers or probable responses by using personalized data collected over time.

Like we humans, many of the decisions are not based on logic. Emotions, trust, intuition, communication skills, inner satisfaction and culture play a crucial role in coaxing us to buy a certain product or make a particular decision.

Artificial intelligence algorithms are experts in integrating these key emotions and produce insights that make prospecting more effective for potential buyers.

Without the help of AI algorithms, all you will see is a cluster of complex data, rows after rows, mentioning product codes or names which will not only lead you anywhere but are also highly complex to understand.

For example, a popular combination of products bought together by consumers is product X and product Y, and 65% of people who bought this combination also purchased a product Z along with it. Now you can easily analyze the remaining 35% of the customers and suggest product Z. This way, you will be recommending your customers a valuable product that has been found useful and effective by other similar minded buyers as well. Isn’t it a magical marketing idea?

You can create a pattern by using AI algorithms that will segregate and form data sets based on multiple factors. It can be on the number of people who bought a certain product, a particular item that sold more in a season, a specific combination that is often preferred by consumers, their date of purchase, feedback, ratings, cost of the orders, and shipping preferences.

AI Takes Predictive Analytics to the Next Level

Predictive analytics is not confined to a particular niche; it can be used in a wide array of industries and verticals. Here are some of the major industries that are excelling through AI technology combined with predictive analysis to fuel their growth and enhance the customer experience.

1.    Social Media Analysis

Global Digital transformation has produced a fundamental change in how information is being produced, processed, stored, and used. Companies and marketers can now easily track user comments on social media, which enables them to gain immediate feedback and understand their customer’s perspectives about their brand. Twitter, LinkedIn, Facebook, Instagram, and Pinterest are some of the famous names.

It allows brands to innovate, create, and communicate their product in a much more effective manner. Also, one of the key drivers that is customer satisfaction has ramped up sales and generate leads, so if a happy customer leaves a good review on your brand’s social media platforms, it makes more people believe in your organization and gives extra credibility. It is also one of the less expensive media to reach maximum customers.

2. Weather Forecasting

Weather forecasting has improved greatly thanks to the advanced predictive analytics models. Today’s five-day weather forecast is as accurate as a one-day forecast in the 1980s. Governments and agencies have been able to warn citizens and take necessary steps in case of hurricanes, floods, and natural calamities by using predictive analytics.

Satellite monitoring is used to collect data about the land and atmosphere. This data is then fed into weather forecasting models that predict the weather changes in the coming days. Forecast as long as 9-10 days is easily possible now.

3. Healthcare

Google was one of the first companies to step foot in the healthcare domain using predictive analytics. The Google Flu Trends (GFT) analyzed anonymous, aggregated internet search activity to provide real-time estimates of influenza activity for a corresponding region to predict flu patterns. Though useful, the GFT provided overstated numbers, which led to less than ideal information.

Nonetheless, many organizations began carving their niche into the healthcare industry using predictive analytics. Online pharmacies are using AI combined with predictive analytics to understand and analyze their customers’ health issues, prescriptions, dosage, the amount of time before they need to repurchase their medicine, etc.


To get the best results you need to create a strong analytical platform that is capable of carrying the necessary volume of data along with handling the diversity of each data set. The most successful companies use multiple data sources to collect information including structured, unstructured, text-based, machine, or IoT (Internet of Things) data.

The more data brands collect, the more they can analyses and process quickly, which means marketers are more likely to get actionable insights in a faster and efficient way. Marketers must look for a platform that allows you to easily store, modify, update, and process all kinds of large datasets that they might require in the future.

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Everyone at all levels is in distress due to the novel coronavirus. No one ever expected such horrendous time. 2020 has become a bad year from its first day itself. Whether its business, work, education, life, it’s all shattered. We all are well aware of the velocity of the infection of Coronavirus. Before anything could have done it reached every corner of the world. Knockout by the Covid-19 Countries called for lock-down and by mid of March 2020 the lock-down was world-wide.

Along with physical health the traumatic situation has also impacted mental health. The record from the trusted source says there is an increase in domestic violence during Covid-19. People are advised to stay at home to avoid infection rates however the stress level of people has increased and hence the violence at home is the outcome in several places. Among many other reasons few important reasons are loss of employment, fall of revenue and the uncertainty in the global economy environment. It has become challenging for most businesses to keep their financial helms turning during the lockdown period due to less revenue and the uncertainty in the global financial environment.

Being a B2B business service provider we decided to help our clients and businesses to deal with the current COVID situation and also how to stay intact until a solution to the virus comes out.

First we need to make up our mind with the fact that, it not just we but the whole world is affected by the pandemic coronavirus, even our target market.

So how to deal with this situation?

Few sensitive matters are;

  • Have a look on your Business Model: The business model made need to be altered as per the demand of the current situation. The market is changing every day and its deteriorating. However with time it will be fine, till then you need to be more particular about revenue, cost, sales, collections etc. Also look after your bad debts and credit cycle.
  • Plan policies for the coming few months: The current situation will not change with immediate effect; it will take at least a year’s time or maybe more. Hence accordingly the policies should be planned in order of 3-6-9 months in advance. The variables need to be paused are hiring, marketing and travel.
  • Expenses vs. Revenue: It is of utmost importance for businesses to conduct a proper assessment of their fixed and variable expenses as well as the actual revenues. This strategy going to help even after the pandemic.

We will suggest some key point to remember and follow. It has been categorized in two major factors i.e.

  1. Managing Indoor
  2. Managing Outdoor

Managing Indoor: Employees, Owners, Board of Directors, Managers, and Investors etc. are the people of a Company/business to run the show. They are internal resources and the nature of the impact is direct. They serve the organization and are employed directly by the organization. Hence they are the primary responsibility of the company. Transparency is the best practice to have with all internal stakeholders during this crisis. Communicate with the contracted parties and look for legal immunities. Co-operate employees, even they are in stress due to the pandemic. Try keeping your team engaged.

Covid-19 and Business

Managing Outdoor: Suppliers, Customers, Creditors, Clients, Intermediaries, Competitors, Society, Government etc. are Outdoor stakeholders of an organization. We are all in this together, so stay transparent with your consumers about what your business is going through. Have formal communication with all the parties. Maintain a healthy relationship with all the stakeholders.


In these difficult times as an organization it is important to stand united and help one. Stay safe and stay healthy. As per the earlier epidemics after the epidemic the goes the global economy gets well-shaped. So let’s hope for the best and keep you prepared.

If you want to explore more such articles and content, please click here

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Big data is everywhere. Everyone is talking about this concept but very few could tell you how Big Data can help you do wonders in your business.

The fastest-growing economy of the world, evolving business world, and present-day innovation persuading everybody to develop their business in this quick-moving world.

We have entered the digital era and the big data analysis is the latest digital technology that has performed even incredible tasks in real-time. Big data science and analytics have changed the way of market strategies and covered altogether new paths for the growth and profit of the companies.

How big data is helping business?

How big data is helping business?

Data analytics has been in business decision-making for a long time. It has been prominent support in providing solutions for specific business problems across the sectors like Insurance, Telecom, FMCG, Retail, Banking, and financial services.

Big data analytics does not only form a high-speed secure solution but also builds a variety of structured and semi-structured sources of company and external data for multiple systemic uses.

Big data analysis originated from data science and it has mathematics, statistics, and many other scientific tools for the analysis of ever-increasing data. With the help of AI applications and machine learning, predictive analysis is done. These accurate predictions help in strengthening business growth very effectively.

While this data is mainly obtained from the internet, including social media, web searches, text messages, and media files, IoT devices are becoming an important source of data as well. By the end of 2020, it will grow to $56 billion as forecasted by the  Source

Graph Source: Wikibon; SiliconANGLE, Statista, 2019

Advantages of Big Data Analytics

Although organizations are still worried about the co-existence of their already existing Data and Business Intelligence Systems with the big data, yet the potential business benefits of big data to the organizations forced them to take the action.

Big Data Analytics allows the company to add a variety of data from different sources in real-time, it provides a company with a detailed record of the behavior of each client. This enables you to have more effective interactions with your clients to develop profitable connections with them in the future.

The big data science and analytics have three major advantages:

  1. production speed through distributed computing,
  2. altered to limits by almost adopting any data source
  3. ability to beat greater volumes of data

Some of the benefits of Big Data Analytics could include:

  • It can offer huge amounts of data from multiple sources that include external third-party sources, the internet, social media, those already stored in company databases, etc.
  • Real-time forecasting and monitoring of events that may affect business operations. This information will give a customized customer experience.
  • Big data can find, extract, change, analyze information, and blend data with different tools.
  • It identifies important information that can help in better decision-making.
  • It also can mitigate risks by optimizing complex decisions about unplanned events more quickly.
  • Identification of the causes of failures and problems in real-time.
  • Creation of offers to customers based on their purchasing habits that will improve the engagement and increase the client’s loyalty.

Impact of Big Data

We live in a world of technology where the computer and the internet have been one of the greatest inventions. With the increased use of phone apps, social media it is hard to keep any secret, people are willingly giving all their data without any hesitation. This data is collected, stored and used by organizations from different sectors.

Applications of Big Data in Real Time

Big Data makes a huge impact in sectors coupled with IoT (internet of things), healthcare industry, manufacturing, banking, financial services, entertainment, retail, and many more.

Big Data can help your company in five ways:

  • Making better business decisions
  • Understanding your customers
  • Delivering quicker services or products
  • Improving business processes
  • Generating an income

Every organization or industry, small or big, requires valuable data and insights. When it comes to knowing your target audience and customer’s choices, big data plays a very important role. It can help a business organization reach various goals.

In short, Big Data is making a huge impact and will continue to do so as a key driving factor in business performance in years to come. As the data develop day-by-day, it offers more unique ways for organizations to drive progressively customized and client-focused assistance while boosting income and effectiveness. In any case, these exceptional pieces of knowledge might be accessible to organizations that influence propelled data analysis.

As we enter the next period of big data evolution, keep an eye on these big data analytics trends and see how your organization manages the big data aspect.

At Accudb we provide Big Data Users Email database to know more you can reach us at 

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Email Marketing is a challenge for a marketer. The ROI of the company is directly connected to its marketing strategies. The traditional marketing deals with promotions, advertisements on different modes and media like Banner, Television, Radio, and Newspaper, etc.

Traditional marketing or offline marketing is expensive and time-consuming as it requires, planning, implementation, and various processes involved.

Now in the digital era, the marketing strategy has changed. Everything is available on digital media. There are so many kinds of digital marketing strategies and tools in different platforms and its growing in giant every second.

The best part of digital marketing is, it has got global reach, it is cost-effective, can be handled with less manpower and its time effective. You can reach lakhs in seconds that is the beauty of digital age or online marketing.

The business now is not only dependent on digital or traditional marketing. They are opting for both for maximum reach and success. In several methods or you can say strategies of marketing the very famous and all-time hit strategy is Email Marketing. Email Marketing is there for a decade. We cannot deny the success of an email marketing strategy in B2B and B2C marketing.

Though in between it lost its charm (due to hike of Social Media Platform), it has never lost its usability. Even now big businesses use Email Marketing as their marketing tool, and it works fine. Every marketer wants their email marketing channels to achieve their full potential. Hence, the responsibility of an Email Marketer is to plan it strategically and symmetrically.

There are challenges in Email Marketing in the coming time, but if it is planned and executed properly, it can be a great success. However, the email marketing campaign should be targeted rightly.

You can read about email marketing in a better way in our previous articles titled Guidelines for Effective Email Marketing, How to Generate Immediate ROI with Email Marketing?, How to reach potential customers through email marketing?

AccuDB researched hundreds of marketers’ daily challenges that they are facing in email marketing campaigns. Hence, accordingly, this article has been drafted for the seekers to help.

As an industry, it appears that we’re not facing one or two common email marketing challenges, but rather struggling against a host of problems. However, we have tried to locate some solutions to these problems. Let’s discuss them one by one;

Email Marketing Challenges


Your customer is not only connected to any particular department. Once the customer journey starts, the customer is channelized with different departments. So brands have to be omnichannel. The flow of information should be channelized.

“Every interaction your customer has with your brand—through email, but also any other customer touchpoint—will impact the success of your email marketing program because it will impact customer satisfaction and brand perception,”

“For example, half (50%) of satisfied customers often or always subscribe to a company’s email list, but less than a quarter (23%) of unsatisfied customers subscribe to a company’s email.”

“For instance, 41% of consumers say they’ve unsubscribed from the brand’s emails because of a poor customer service experience, and 40% have because the brand’s mobile app didn’t work well. Those same pain points also drove spam complaints.

To achieve seamless customer experience, having integrated marketing communications is essential,” says Jill LeMaire Redo, VP of Digital Strategy and Insights at Epsilon.


Marketers have hundreds of options in choosing an email marketer for their target. Some specialize in particular industry verticals, some in email functionality and others on sales-assisted messaging.

You need to see your objective and budget to decide the right email service provider for your business. You may opt for two or more email service providers, the majority of the marketers try with this strategy.


This is where most of the marketers fail. Reaching out to the right client/customer is a challenge. Targeting the wrong crowd could be dangerous. Spamming affects branding. Therefore, getting the right customer database is very important.

The database of the customer should be verified, responsive and targeted. The database or the email list of your clients must match with your product/service, can say to your business goal.

Henceforth, you need to choose the right email database/email list provider for your email marketing goal. Otherwise, you may end up with spamming. There are many email list providers; however, you need to opt for the right one.


“Data integration is already a huge challenge for email marketers, but in the next few years it is going to become the issue that separates world-class marketing organizations from the rest of the pack,” says Loren McDonald, Marketing Evangelist at IBM Watson Marketing.

“As we move increasingly toward leveraging machine learning and AI for analytics, segmentation, content, testing and other email marketing processes and activities, data is everything,” he says.

The email marketing organizations that are failing to maintain the data quality and integration will be left behind competitors who are masters. Hence, Marketers need to look after the data quality, integration to set a perfect campaign.


Making of Email Template is complicated and there are many spots where things can break down. But now we can’t say this since there are several tools and software available to assist us in making a well-built email template/design.

It’s easy to see programs not having enough time for A/B testing, using dynamic content, and creating animated GIFs. Mailchimp, Befree are some of the leading platforms available where you can make a nice email design for your campaign.


What’s worse than not hitting your goals? Hitting your goals but not achieving success because you set the wrong goals and set the wrong key performance indicators.

Each level of metrics is important and serves different purposes. But if all of your KPIs are campaign metrics, then it’s time to up-level your goals to align them with channel health and business success.


Checking out the metrics is very important when you run an email marketing campaign. The metrics will help you in planning further goals and it gave an insight.

Email Marketing Challenges

Hence a marketer needs to have an eye on the metrics.


Poor leadership gives rise to poor coordination across channels and departments. Likewise, low visibility into email performance can lead to poorly defined channel goals. Limitations of an ESP (Email Service Provider) can cause poor integration, and it continues.

While we certainly hope you only have one major issue holding your program back, chances are that you have multiple email marketing challenges to overcome. Try to address the most foundational one first, and do so in incremental steps.

For assistance and free sample contact us at




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Business is divided into three major sectors as per the economy, and there are several sub-divisions to it. They are;

  1. Raw-material (Primary)
  2. Manufacturing (Secondary)
  3. Service (Tertiary)

As the name suggests Raw Materials involved in primary production, which is the extraction and collection of natural resources; such as farming, forestry, huntingfishing, and mining.

Manufacturing Industry will take all kinds of production using raw materials. In this stage, we get finished goods. Such as aircrafthousehold appliancesfurnituresports equipment or automobiles. The service industry can be set as a resultant of the Manufacturing Industry. It’s the intangible end-product. Service Industry may involve transportation, distribution, sale of goods to the consumer from a producer, etc. If we take the example of Restaurant (Industry) here the product gets processed and served to the consumer.

The service industry is vast and versatile. Hospitality Industry is the broad category of Service Industry. That includes lodgingfood and drink service, event planningtheme parkstransportationcruise linetravelingairline and several more fields within the tourism industry. Hospitality Industry takes care of our entertainment and leisure. It is an industry that has got different preferences by different cultures like the diversity of cuisinedining options, drive-through option, variety of beverage, different hotel’s themes, etc. There are so many alternatives to it hence the completion is high, however, the business is profitable always.

Though it is depended on leisureliness and disposable income, it concentrates on its customer’s satisfaction. Hence, the fall of the economy and recession affects the Hospitality Industry. What always a Hospitality business-holder looks for is keeping a good reputation and relation with its customers.

Let’s discuss what all hospitality industry includes;

Hospitality Industry in a nutshell

The future of the hospitality Industry getting shaped by consumer needs industry engagements and globalization. According to the World Travel & Tourism Council, tourism is one of the world’s fastest-growing industries. We will talk loudly on the Hotel Industry in this article as the Hotel Industry is one of the main hospitality centers after Travel and Tourism.

The Five Reasons are here;

Entrepreneurship (Start-ups)

Hospitality Industry needs passion and patience. Though it is fruitful ground for aspiring entrepreneurs. New technology can provide greater Customization, Convenience, and Control to the Hospitality business. Subsequently, it helps busy travelers to save time.

But to entice luxury travelers, retaining a human touch will be key for hotels to deliver a bespoke experience. Understanding the different needs of guests is essential for brands to develop innovative concepts capable of yielding long-term profit and business growth.


Hospitality Industry in a nutshell

New technology can provide greater Customization, Convenience, and Control to the Hospitality business. Technology is also transforming the way customers interact with brands about their experience pre and post-stay and comparison with competitors. It gives an insight into the business.

Artificial intelligence in the form of robots and chatbots provides the user with on-demand information and personalized recommendations. Many restaurants have started Robot service and it attracts the crowd. IoT (Internet of Things) connectivity allows guests to customize their experience with an app or their voice. It is in trend and the future of IoT is bright.

Loyalty programs based on blockchain and cryptocurrency are creating interesting new opportunities for brands to engage with customers. And it adds a bonus to the brand.

While these examples provide a glimpse of current and future applications of technology to the guest experience, many are still in their early stages, with the potential to change the industry in ways we have yet to imagine. So hope to see more creativity.

Brand Management

Brand Management or Branding is one of the sensitive matters. It leaves an impression on the Client’s mind. Hence, brand management has to be taken seriously and sensitively.  Relying on brand history alone is no longer enough – brands need to bring their identity into the future to stay relevant. Hence regular enhancement is needed. Storytelling is the key for brands to convey their value to customers.

Global brands need to reflect the increasingly diverse identity of their clients through multicultural awareness and sensitivity. To meet Omnichannel customers, brands will need to build seamless transitions between offline and online marketing experience.

The hospitality industry can also expect to see more luxury brands branching into hotels and other hospitality ventures. Finally, retaining a human touch throughout these interactions will be essential for luxury brands to nurture the personal relationships that build client loyalty.


Sustainability is the global aim, all industry need to look after of Sustainability alongside their business. The UN (United Nations) has given priority to sustainability to the forefront of public awareness. Also, Global hospitality businesses to take a more comprehensive approach to Corporate Social Responsibility.

Transparency and accountability are becoming more important as travelers want to know the impact of their footprint – not only environmentally, but socially as well. Sustainable and socially responsible strategies now range from the reduction of single-use plastics to the development of social business concepts and the shift towards a circular economy, in which resources are recycled and regenerated, rather than used once and disposed of.

Food and Beverage Developments

Hospitaliy Industry in a nutshell

Time has changed, people are very much concerned about their health and they always look for going organic. They show Interest in locally produced, seasonal food and vegetable-centric cuisine continues to grow among eco-friendly. And hence it results in the development of farm-to-table – and even seed-to-table – culinary concepts.

Subsequently, an idealistic consumer does not mind paying a high price for their taste. Street food and open-fire cooking are introducing diners to a wider range of flavors, traditions, and experiences. And in the age of Social Media like Instagram, YouTube, etc gives visual delights.

Social Media is helping in creating awareness and for marketing in easy. The above discussion reveals that the future of the hospitality industry is increasingly growing from all dimensions. These are going to be trends in 2020 also.

Hospitality Industry has various sub-categories. In every stage, it has got widespread of manpower involved. Whether its hotel industry, restaurants, bars, pubs, clubs or travel & transportation companies, it has much personnel.

AccuDB Inc. has verified, detailed and targeted databases of the Hospitality Industry. You can access our vast Hospitality Industry Email list which will include, Restaurants Email List, Hotel Industry Email List, Food and Beverages, Travel agent, Tourism, different modes of transportation, etc.

Contact us for a free sample.

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It is anything but difficult to perceive how biotechnology can be utilized for curative purposes. Information of the hereditary premise of heritable ailments, and the innovation to control and fix mutant qualities gives techniques to treat the disease.

Biotechnology has its broad perspective and application. Biotechnology has many branches. Among them, the biotechnology used for the medical or pharmaceutical industry is generally called Medical Biotechnology. Biotechnology in Medical Sciences provides a comprehensive overview of the many different aspects of medical biotechnology.

Medical biotechnology is defined as the application of biotechnology tools for producing medical products that can be used for the diagnosis, prevention, and treatment of diseases. It is the use of living cells and cell materials to research and produces pharmaceutical and diagnostic products that help treat and prevent human diseases. Biotechnology in Medical Sciences provides a comprehensive overview of the many different aspects of medical biotechnology.

Medical biotechnology also called red biotechnology is the use of organisms and organisms-isolated materials for research and to produce diagnostic and therapeutic products that help to treat and prevent human diseases. The aim of medical biotechnology is the Prevention, Diagnosis, and Treatment of diseases. The principles of medical biotechnology are applied in pharmacology, gene therapy, stem cells, and tissue engineering. Medical biotechnology is a rapidly evolving field integrating knowledge obtained in molecular, cell biological, genetic and immunological scientific areas.

Special Biotechnology tools in Pharmaceutical Industry in 2020

The medical biotechnology field has helped bring to market microbial pesticides, insect-resistant crops, and environmental clean-up techniques. Numerous examples of discoveries in the field of medical biotechnology include growth hormone and insulin. This discovery was the result of research studies related to deoxyribonucleic acid. Many scientists in the medical biotechnology field study genetic engineering which involves isolating, identifying, and sequencing the human genes to determine their functions.

Pharmacogenomics (The word got from “pharmacology” and “genomics”) is the investigation of how the hereditary legacy of an individual influence his/her body’s reaction to drugs. It is along these lines, the investigation of the connection between pharmaceuticals and hereditary qualities. The vision of pharmacogenomics is to have the capacity to outline and create drugs that are adjusted to every individual’s hereditary cosmetics.

Pharmacogenomics brings about the accompanying advantages: Advancement of tailor-made pharmaceuticals. Utilizing pharmacogenomics, pharmaceutical organizations can make drugs because of the proteins, compounds, and RNA particles that are related to particular qualities and infections. These customized drugs guarantee to boost remedial impacts, as well as to diminish harm to close-by sound cells.

More exact techniques for deciding proper medication doses. Knowing a patient’s hereditary quality will empower specialists to decide how well the patient’s body can prepare and process a medication. This will amplify the estimation of the prescription and decline the probability of overdose. Enhancements in the medication disclosure and endorsement handle. The disclosure of potential treatments will be made simpler utilizing genome targets. Qualities have been related to various sicknesses and disarranges.

With present-day biotechnology, these qualities can be utilized as focuses on the improvement of viable new treatments, which could fundamentally abbreviate the medication revelation prepare. Better antibodies. More secure immunizations can be outlined and delivered by living beings changed by methods for hereditary designing. These immunizations will evoke the invulnerable reaction without the specialist dangers of contamination. They will be economical, steady, simple to store, and equipped for being designed to convey a few strains of a pathogen on the double.

Current biotechnology can be utilized to produce existing medications all the more effortlessly and economically. The principal hereditarily built items were drugs intended to battle human ailments. In 1978, Genentech joined a quality for insulin with a plasmid vector and put the subsequent quality into a bacterium called Escherichia coli. Insulin, broadly utilized for the treatment of diabetes, was beforehand extricated from sheep and pigs. It was extremely costly and regularly evoked undesirable hypersensitive reactions.

Special Biotechnology tools in Pharmaceutical Industry in 2020

The subsequent hereditarily built bacterium empowered the creation of huge amounts of human insulin-requiring little to no effort. From that point forward, present-day biotechnology has made it conceivable to deliver all the more effortlessly and efficiently the human development hormone, thickening variables for hemophiliacs, fruitfulness medications, erythropoietin, and different medications. Genomic information of the qualities required in infections, malady pathways, and sedate reaction locales are relied upon to prompt the disclosure of thousands of all the more new targets.

The development of the pharmaceutical and the emergence of the biotechnology

industries provide valuable insights into the role of alliances and networking that shaped

the synergy between both industries.

The development of the pharmaceutical and the emergence of the biotechnology

industries provide valuable insights into the role of alliances and networking that shaped the synergy between both industries.

The development of the pharmaceutical and the emergence of the biotechnology industries provide valuable insights into the role of alliances and networking that shaped the synergy between both industries.

We in AccuDB have got a well-built email list of a wide range of Biotechnology Industry email lists and Pharmaceutical Industry email list. Contact us for a better product at a better price.

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