One of the best ways to reach potential customers is through email. As per the recent report, for 69.7% of US internet users, email is the preferred method of communicating with businesses. With the right email marketing campaign, you can connect with your customers like never before. Email came in as the #1 most effective online tactics for lead generation in Ascend2’s recently published report.

lead-generation-tactics

You can build your email list through your website by providing free content, Opt-in forms, live events, and webinars. But building your list up from scratch can take time. Here’s how to start getting in on the action without waiting.

List Purchase

There are some scammers out there who promises 100% accurate email list at very cheap price. But the reality is that there are some good email list providers who provide permission based email and mailing addresses for marketing purpose.

Here I agree that I’m little biased about our company, but it does make sense to mention our company here. AccuDB, one of the best business data lists providers in US provides instant download a free sample email list of your email list with your target criteria. You can contact AccuDB for a free sample email list on your criteria before you made your decision to purchase your email list.

Target and Segment

Depending on the type of business you run, chances are you cater to a variety of different customers.

Instead of creating an email mailing list based on one type of customer, segment your list and target a variety of specific customers.

For example, if you’re an online clothing retailer, you can segment your mailing lists based on gender, age, active wear/casual wear, and even clothing size.

By segmenting your mailing lists ahead of time, you can more accurately target customers, which will help increase opt-in rates.

Keep it straightforward and simple

Nobody likes explaining their life story to a business. Keep your language simple. You’re not writing an essay to impress a college professor. You’re trying to write a piece of sales communication. Keep it simple, straightforward, and to the point.

Nail the follow-up

Follow-up isn’t just about selling. It’s about building relationships and allowing the sale to happen. Sending the right email at the right point in a customer’s lifecycle is the key to activating, retaining and even winning back customers.

Track Analytics

Any marketing campaign without tracking analytics doesn’t make sense at all. You need to track your campaign to know how it is doing. You can track your email marketing campaign to know analytics like open rates, click-through rates, and unsubscribes.

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While understanding a marketplace and working on a business model is very much essential for any business, it’s also important to find innovative ways to generate leads by cost efficient methods. One of the most common and proven practice is Email Marketing.

There are thousands of companies using email marketing as their forefront strategy to cut marketing expenses and get potential customers added to their member base. However, not all of them are shrewd enough to tackle the challenges or threats it could pose. In this article, you will not only get to know more about how to get customers interested in your products or services, but also, some tips in choosing the right practices and incorporating them at your workplace. Not to forget, execution is the key but above all, constant monitoring and follow-ups is vital.

How do I know who my customers are?

As obvious as the question positions itself, you very well know who uses your products/services in the market. Perhaps, you just need to know How to target them via emails.

  • Knowing your Target Audience

Not many businesses know why people buy their products or choose their services. Have you ever asked yourself the same question?

The answer to this lies within the core values of your brand, and what holds-up in the marketplace where you play a pivotal role in delivering high value services. If you know the value of your product or service, you will very much be in a position to identify your potential customers. If it’s the first time you’re trying something new, please do not hesitate to seek guidance from experts.

  • Aligning marketing strategies and choosing the right email database

Sometimes one business needs to depend on another to achieve their goals. Ask yourself some high value questions such as, “what am I trying to achieve this quarter?”, “what are the challenges I’ll have to face before reaching there?”, “what could I possibly lose if it went wrong?” etc.

As an executive, it’s equally your responsibility to oversee marketing operations as that of the first hand information receiving specialist. You must be in a position to ascertain the importance of the current project compared to the others you might have on your plate, and be prepared to invest high for better results. Right – always, quality comes at a cost.

  • Go get it!

Once you’ve got the target audience right, set a high value investment plan and have a marketing strategy in place, look out for the best in the industry to help you reach out to your potential customers.

A list vendor should not only be able to supply you with the contact details of your target audience but also probe more in terms of understanding what exactly you are trying to accomplish. Sometimes, not all job titles, who you think might be your potential customers, will be the right ones to reach out to. And this point should be easily identifiable by a reliable list vendor, since they’ve been servicing the industry and such requests frequently. Hence, they’re required to maintain a research team and a historical pattern database to zero-in on the right people for you.

  • Email Marketing is effective yet very dangerous

Though it might sound very easy to market your products/services via email, it’s very fragile too. Your brand could get a hit if you don’t do it the right way.

There are several companies who have lost their investments due to high rate of junk/invalid data. Not only that but also your email content, right from the subject line, need to comply with all good practices of email marketing. There are several danger keywords such as Free, Offer, 50% off, give-away, etc., that can attract SPAM attention and deliver your emails right to the junk folders. Perhaps, you’ve just lost you potential customers because you didn’t do it the right.

Keep in mind that changes are constant in the market and no email list vendor can give you 100% accurate data. There are always industry standards that range anywhere between 85%-95% and if you come across any vendor that promises this figure, you can be rest assured that they know what they’re doing and can definitely help you out.

Time is very essential to get all of the above points in tact and be ready to proceed further. There is no looking back once your strategies are in place and your dynamic marketing team is all geared up.

Keeping in mind all such possibilities and happenings, Mail Prospects has put together a dedicated team of Market Research Analysts who are spread across various geographical regions, having the most challenging task at hand. They’re not only responsible to gather information and analyze them but also, be the eyes for the sales team. Eventually, by delivering what‘s expected of them, they give a clear vision to the Organization and its board members.

Business expansion doesn’t always mean – adding more employees. It also means a lot when you increase your member base and support them at all times. The more the customer, the more business you get and obviously, with more workload, there’s always a need for more workforce.

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Whether you wish to promote your business through email newsletters, a special individual offer or an invitation, an email marketing helps in connecting with your audience and get your business humming!

However, positive results through email marketing, is simply incomparable. It’s the most effective and personalized way to reach your target market. Let’s take a quick look at some the tips you must consider while marketing through emails.

Tip No. 1
Make Sure Your Emails Contain Obvious Links The idea behind an email is to, obviously drive more and more traffic to your landing pages or the website. It’s just as simple as that. Without driving clicks to your official links, it’s not possible for your user to sign-in or become your customer. To successfully drive traffic, you must highlight all the keywords in your email that will compel your users or visitors to click. By using a strong, call to action links like “CLICK HERE” will also help you greatly.
Tip No.2
Reduce The Use Of Image In Your Email Images talk better than words. But, that’s not true in an email marketing. Content/text is equally important. Making your email image heavy will not help you in any way. It will make it haphazard and simply take away your visitor very easily. So make sure that your emails are placed wisely and communicate rightly with the customers.

Tip No.3
Keep The Content Simple And Easy To Scan Always remember! Less is more. Writing paragraphs will not help you in any manner. You know, your users do not have time and patience to go through the complete content. All you must do is, keep the content to the point. Highlight it, make it attractive and clickable. Use stylized fonts to make it stand out. Try to place content in bullet points, so that they are easily located by the user.

Tip No.4
Send TEST mails before sending to the MAIN list Before you go ahead and send emails to the entire list, make sure that you send a test version to your test account through all the big email providers like Gmail, Yahoo and Hotmail/Live/MSN. By sending a test mail, you will be able to discover errors, if they are prevailing. Remember! There is no point in finding out the error, after it’s been sent to the main list. So make sure, everything is perfect without any mistake or errors before sending to the main list.

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To stand out with C-level executives, its very important for you to be relevant and impact. Meanwhile, you must also understand their roles and responsibilities and provide them with personalized and customized information that they don’t find it elsewhere.
If you miss out in knowing any of the above factors, your information is sure to take a one way ticket to the recycle bin.

You are aware that, C-level executives have the highest budgets and the least time in hand. Mailprospects helps you with few handy tips to reach those busy executives.

  1. Know Whom You Are Talking To

Before you go ahead and contact with the C-level executives, its very important for you to know every possible aspect about them. And it can happen, if you take a quick look at their website.

Apart from that, you need to know what their targets and goals are. Which are the areas they face trouble in and other personal things. By knowing all this, you will be able to connect with the busy executive effectively.

  1. Grab opportunities to meet them

If you get achance to meet any C-level executives through your personal networks, then grab the opportunity. Because, this is the most effective ways to reach the busy decision makers.

You can consider yourself even luckier, if the executive wish to hear you out. Here you will have to smartly use the given time and get to the point quickly.

  1. Always Be On Your Toes

You don’t need any explanation as to how busy C-level executives are. They spend extra time in their workplace and even work late night. So keeping this in mind, make sure that you can fit into his unpredictable schedule and contact him whenever he gets time.

  1. Get Their Attention

Just like you, everyone wants to know the decision makers in their industry. Their inbox would be overflowing with introductions and marketing emails. So, how will you stand out? How will you get the C-level executives’attention?

Make sure that the information that you provide is to the point and relevant. In fact, writing pages together will not bring any positive response. Your content has to be short and crisp and to the point.

  1. Understand Their Needs

You might be having a business that provides some of the most amazing products and services in the world. But, the customer will not be interested in investing if  it does not help them reach their targets.

So make sure that, your product is exactly what the C-suite is looking for and then go ahead and making a contact.

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