One of the best ways to reach potential customers is through email. As per the recent report, for 69.7% of US internet users, email is the preferred method of communicating with businesses. With the right email marketing campaign, you can connect with your customers like never before. Email came in as the #1 most effective online tactics for lead generation in Ascend2’s recently published report.
You can build your email list through your website by providing free content, Opt-in forms, live events, and webinars. But building your list up from scratch can take time. Here’s how to start getting in on the action without waiting.
There are some scammers out there who promises 100% accurate email list at very cheap price. But the reality is that there are some good email list providers who provide permission based email and mailing addresses for marketing purpose.
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Target and Segment
Depending on the type of business you run, chances are you cater to a variety of different customers.
Instead of creating an email mailing list based on one type of customer, segment your list and target a variety of specific customers.
For example, if you’re an online clothing retailer, you can segment your mailing lists based on gender, age, active wear/casual wear, and even clothing size.
By segmenting your mailing lists ahead of time, you can more accurately target customers, which will help increase opt-in rates.
Keep it straightforward and simple
Nobody likes explaining their life story to a business. Keep your language simple. You’re not writing an essay to impress a college professor. You’re trying to write a piece of sales communication. Keep it simple, straightforward, and to the point.
Nail the follow-up
Follow-up isn’t just about selling. It’s about building relationships and allowing the sale to happen. Sending the right email at the right point in a customer’s lifecycle is the key to activating, retaining and even winning back customers.
Any marketing campaign without tracking analytics doesn’t make sense at all. You need to track your campaign to know how it is doing. You can track your email marketing campaign to know analytics like open rates, click-through rates, and unsubscribes.